Does your Toronto website development project need a blog?

One of the most frequent questions we are asked by our clients is “How important is it to have a blog on my website for web design in Toronto?” A blog is considered to be a section on your website that is updated frequently with informal news or information on your company, products, or services. The answer differs from client to client, but generally if search engine placement is a high priority, then a blog is a must have for your Toronto web design project.

They key to an effective website design in Toronto, and subsequent high search engine placement, is content that is updated on a frequent basis. Once your Toronto website design is launched and indexed with the search engines, it will be monitored on a daily basis for changes by every search engine that ranks it. While the algorithm of each search engine differs, it is widely accepted that frequently updated content is a major factor in how the search engine determines the placement of your Toronto website design. The more frequently content is updated on your site, the better the chances your site will rank higher within the index.

Your company or organization may not have new products, services, or information to post on a weekly basis which can result in stagnant content on your Toronto website design project. However the informality of a blog can circumvent these issues as there can always be content to post that does not directly relate to products or services. Many business blogs will focus on the lifestyle or culture within the organization, or simply provide friendly advice that pertains to the industry sector of the company.

The content of the blog should always consider two audiences: your customers, and the search engines. Content should be written to provide valuable information to your customers – this can include insights, trends, and other relevant industry information. However when writing your blog, you also need to think like a search engine. Consider the main keywords that you are using to index your website and make sure to add those words to your blog article. Caution should be taken here; if you use the keywords in your article too many times, you can actually be penalized by the search engines and your results will suffer. A good formula is to take the top 2 – 3 keywords in your website and use them organically a few times within the blog article. This should help to reinforce your keyword placement within the search engines, while providing comprehensive information to your target audience.

If you would like more information on the best practices for today’s website blogs, just contact Rebel Trail today.

Should You Meet With Your Toronto Website Developer Often?

Before you sign a contract or agreement with a Toronto website developer, it is always a good idea to inquire about their onsite meeting policy. Many Toronto web design firms have a minimum and maximum number of meetings per client that they find appropriate and knowing this information can be critical to the success of your website development project. The length of these meetings, location, and content require a time commitment from both parties and will have impacts on deadlines and deliverables.

If a Toronto website development firm is unwilling to have any onsite meetings, then this could signal a ‘red flag’ on their business practices and you should proceed with caution. If a web design company is going to build your online presence, then they should visit your business to gain a greater understanding of your products, services, and the overall business environment. After all, a good Toronto website design firm will become your internet partner for years to come – shouldn’t they at least visit you from time to time?

There can also be the other extreme – where there are too many onsite meetings. This can put unnecessary time demands on you and your staff as well as inefficiencies in regards to project management. Professional website design companies in Toronto will know how to effectively manage a project while respecting your valuable time. They can provide superior communication in the most time efficient manner possible.

Toronto web design companies that are experienced in client relationships will leverage today’s online collaborative technology when it comes to meetings. These firms will often hold online meetings, where you can audio or video conference with the client, while a demonstration of the project status is displayed on your PC. Toronto web design firms often prefer this type of meeting as it provides a number of benefits to both the client and developer.

With online meetings, you can schedule them at a moment’s notice, and not have to wait for days or weeks for an acceptable time for all parties. There’s also no travel time involved, or booking of boardrooms or other resources, which is far more time efficient. Problems or issues can be resolved instantly, rather than being postponed until the next physical meeting.

In addition, online meetings will allow your Toronto web development firm to have all of its resources available to you throughout the meeting – something that may not be possible with an onsite meeting. This allows the meeting to be far more productive with all of the tools readily available.

In the end, the frequency of meeting with your Toronto web developer all comes down to your own comfort level. A solid web site project plan will identify the milestones within the development of your website, these milestones could be focused on design, databases, development work, project deliverables, etc. Meeting, whether onsite or online, at the start or completion of these milestones is a good guideline to follow and will ensure that your project is both on time and on budget.

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How To Find The Best Website Development Company

If you want to enhance your web presence then you will need to hire a professional website developer. There are so many “web designers” present on the internet and online which makes it difficult to choose the best, or at least one that is right for your business. Searching for the qualified and good company  is a daunting process and will be extremely important for your web presence. There are many good web development companies but how you are going to find them? It is important that the company you choose has experience, skills and the most importantly understand your business. Here are a few things that will help you in finding a good company.

Look online

To start your search, the best place you can look are the search engines. Look for companies that are experts in the field and most importantly, that they have a strong clientele base. The value of a good company can only be judged by the satisfaction of their clients.

Experience in the field

A reliable company will always have significant experience in the field. Experience is the most important thing to consider and this should never be neglected.  The company should provide examples of their experience on their own website. Take your time and do not hurry in making decisions – this can lead to poor choices and a company that has not been properly vetted.

Portfolio

The portfolio is the other element by which you can judge the reliability of the company. If the company is professional and has handled many projects then they will have a portfolio. You can review it and look for the similar projects to yours that they have developed. Reviewing the portfolio will also help you in judging the quality of the service they provide. There are many other factors which you will come to know about the company while going through the portfolio.

These are the few things that are important to explore on the website of the company. Apart from this you will have to look at the service they provide, their professional team, their customer support, etc…  Only true professionals are going to provide you with a unique website that can stand out in the crowd.

There re so many web developers in the market so make sure that you are choosing the best one for you with extreme care.

Why Choose Toronto Web Development Companies

Is your business starting the process of designing or redesigning a website? After you purchase your business domain name and hire a web hosting company what you need is a web developer (although some firms like Rebel Trail provide both).

The web developer or web designer is the party who would create your website i.e. add content to it and design it to make it useful and attractive. There are basically three methods you can get your website developed.

Firstly, you can use free software to build it from the scratch. This is a DIY solution but it is never recommended for business websites. Web development software is okay if it is your personal website, but for a business website this software will often fall short of accomplishing all of your goals.

The other two methods include hiring web development companies or freelancers. Both of them are hired for business websites but below is a comparative study between the two that would help you to take a sound decision.

Cost involved

Since cost is the first criterion about which most people enquire, let it be on the top! Any web design company has to bear a huge amount of costs due to salary of staffs, maintenance and administration cost, marketing cost, etc. A freelancer on the other hand has minimum expenses as he or she has almost no overhead cost. Therefore, freelancers would charge much less than a web design company.

Quality of work

Since, you are having your business in Toronto you would be able to hire a good Toronto website development firm without much hassle. The quality to be offered by them would be quite high because of their experience and professional attitude towards the work. Freelancers on the other hand are likely to be less experienced and have a less professional attitude as they are involved with web designing as part timers.

Reliability

When it comes to the question of reliability a Toronto web design company would be a more reliable option than any freelancer. The reason is that the company has a registered office in Toronto and they remain liable for any kind of damage caused by not delivering the work, partially delivering or not doing the work properly. Moreover, a web design company has to maintain their reputation so they will not do anything that would hamper their goodwill. On the other hand, a freelancer is generally contacted online and you do not have any scope for asking for any compensation from them.

After sales service

After they deliver you the website, a good web development firm will always keep in touch with you. You would be able to get their help in case of any problem faced later on. A freelancer, on the other hand, delivers you a website and later on becomes untraceable and you will have to hire some other web developer who might not even know the codes with which the website was built.

Conclusion

Having considered all the above points it is better to hire a web development Toronto firm even if they charge a little more than freelancers because of their better quality, higher reliability and continued services.

Crucial Facts about Web Development Companies in Toronto

When you run a business of your own you need to make sure that it has an online presence so that you are able to reach out to the maximum number of customers in the shortest span of time. It is for this purpose that the services provided by web development companies can prove to be very useful for you. Such services will make it possible for you to target your desired customer base or clientele as quickly as possible and start generating a profit for you business. To know more about the work done by web development professionals, especially in Toronto, Canada where these are known to be of a very high standard, read on.

Cater to All Kinds of Customers

A Toronto web design company is known to cater to customers from every possible economic background. You do not have to belong to the elite strata of society to make use of such services. Neither do you have to take a huge loan and invest in web design services. These are made available for affordable prices and you can get to pay them through instalments rather than paying the entire amount of money altogether at a time.

Can be accessed in Main City Area

The web design companies that operate in the city of Toronto in Ontario are those that are situated in the heart of the city. As a result it will be very easy for you to make an appointment and get in touch with the web design professionals in person.

Work done in a Smooth and Hassle Free Manner

The Toronto web development companies are known to work in a smooth and efficient manner in order to ensure that customer requirements are met in the best possible way. A preview or sample of the work to be done will be sent to you for your approval after which the actual work will take off.

Transparency Needed from Customers

If you are going to use web development Toronto services you need to be transparent about the kind of business you do and what sort of clientele you are looking to target. It is on the basis of this that your company website will be designed and created for you.

Customers will be informed of Delays if Any

If there is any delay in the web development work then you will be informed about this. You will not be kept in the dark about any delays concerning the web design project you have assigned to web development professionals in the city of Toronto.

How Will a Web Development Company Help Your Business?

If you are looking to launch your business online, you should lookfor a good web development company in parallel. Anybody who wanted to launch their business online needs the assistance of the Toronto web development company to deliver a great web design. Just launching your business online with the help of normal website templates available online will not help you make the business in this highly competitive arena. The web design you choose should be great to attract the attention of huge number of customers online. The web development company in Toronto will help you in achieving the same. This article details the concepts on which the web development company will focus on making your website design a great one.

Clutter free

It is important for the web design to stay clutter free in order to achieve its desired reach across the globe. The web development company will help you make your website free from the clutter by providing visual focal points to notify important information, organize information on the page to make it easy for the customer to find, make sure that both text and visual complement each other. Most importantly optimizing the images for faster downloads.

Visual communication

The Toronto web development company will establish a visual communication through the images on the website rather than just placing a good number of images on the website Toronto. Make the navigation easy by using thumbnails to place the link in the graphic image. They will also choose the color combination of the website based on the product or service that you wanted to promote through the website.

Rich content

Content is king, with the recent updates of Google, content plays a key role in getting your website indexed in the search engines. They ensure informative fresh content is provided on your website to drag the attention of the readers. They also ensure they deliver the required information to the reader by keeping the content on the website short and sweet.

Consistency

Consistency on different pages of the website is important aspect that a web development company in Toronto will look into. They ensure that the readers that navigate across the site are not overwhelmed. They ensure that same colors are maintained on all pages of the website to ensure that consistency is well maintained. The user will even find very easy to trace out key links on the website. This will in turn help in easy navigation through the website.

Navigation

A simple navigation path is one of the important factors that a web developer will review. With wide range similar companies offering their services to the customers online, the chances of visitor returning back to the site are very minimal. The Toronto website developer will gratify the attention of the customer and make them your regular visitor by providing clear and easy navigation. When the reader can find out the required information on the website easily, the chances of him returning to the website are high.

The Right Website Development Company for Your Business in Toronto

Web development services are being used extensively in various corners of the globe and the city of Toronto in the country of Canada is no exception. There has been a huge spurt in the number of web development companies in this part of the world in recent times, owing to an increase in the use of information technology for carrying out tasks of different kinds. More and more companies and small scale businesses are opting for the creation of websites in order to be able to promote their products and services to a wide clientele in a smooth and efficient manner.

All the web development companies in Toronto offer their services at a discounted rate to professionals who opt for these on a contractual basis. The rate of discount usually varies between ten to twenty percent of the actual price of the product.

A Toronto web design company is very efficient about the manner in which it carries out its work. Customers do not have to wait for longer than three to four weeks in order to get a website for their businesses up and running. Work is done keeping in mind the requirements and preferences of the customer. In the event that customers do turn out to be dissatisfied with what has been done, design professionals take up the task once again. Customer or client satisfaction is considered to be most important by the web design professionals as this could impact future sales of their services.

The best way to get in touch with a Toronto web development company would be online. These companies have their websites which contain details about the services which they provide and the rates at which these are available.  Such a website is one that is fairly easy to navigate and in the event of any difficulty, one can also get in touch with the customer support section on the site.

Most of the web development Toronto companies cater to clients of a middle income budget. Services rendered for a customer do not end after a website has been entirely created and handed over. If customers have queries or doubts as to the work done or want further changes, these will be readily incorporated later on by the design professionals. The majority of them are very highly qualified individuals who are known to do a very thorough job indeed. There are times when one can seek out their services on a freelance basis as well rather than using their work through the medium of a company.

Web Development Strategies for Beginners

You have just started a new business and obviously the first wise thing is to do in today’s tech-savvy world is to have your own website. You are on the lookout for web development companies and you definitely need to consider certain criteria before actually opting for one.

Criteria for selecting a good website development company

You may be searching for a good Toronto web design company and it is good to consider the following criteria:

  • The range of web services offered by the company
  • The years of experience in the field
  • Average years of experience of personnel who will be involved in the website design
  • SEO techniques employed by the company
  • Cost of updating or modifying the site at a later date
  • Who will be the owner of the work product, design, source code and database scripts?
  • The manuals that will be provided along with the final product

Be clear on what you need

It is a good idea to first browse through different websites online and check what kind of design you would prefer functional elements, style of content and the purpose of your website. Before you decide on website design, Toronto you need to assess what your exact needs are. This will make it easier for you to speak to the web designers and you will be able to decide appropriately on the right company. Have you already selected a logo and is it in a digital format. If no then you may have to check with the company whether they are involved in logo design also. You must also have a color scheme in mind, have at least raw content available, photos with copyright and most importantly a domain name. In case you do not have a domain name, hosting space or a web server you may need to check with the web development Toronto Company if they offer such services and what the rates are. You may also need to check if they offer copywriting services and all related services.

Website Functionality

It is also important to decide on the functionality required for the website. Do you intend the website to be just a brochure for the company? Would you want customers to be able to browse your website and look for answers and solutions? Will your customers be shopping online or playing games online or any such functionality? Are you intending to have a live chat or a discussion forum? Is there a need for password-protected sections for staff or clients? Will you require the functionality of being able to update the content yourself? Is there a need for dynamic elements such as calendars searchable tips?

Rebeltrail Web Design Company

Rebeltrail is one such Toronto web design company that offers a complete package of web solutions that include website design and development, mobile application development, consulting, hosting and SEO services. The company has won several awards in the field and features expertise in the area of web application and website development for organizations and businesses. The company offers cost-effective website services delivered on time.

 

Killer Content Marketing: 5 Main Content Types that Drive Business

Content marketing is a way of subtly selling your product or service. It’s a method of positioning your company as a thought leader and to show prospects you don’t expect anything in return for the valuable information you’re providing.

Of course, by giving prospects important information at no cost, they will be more likely to buy from you when the time comes for a purchase decision. Content marketing isn’t like traditional advertising; you aren’t making a clear pitch for business in the material you’re sending to the public. You won’t have any calls-to-action or specific promotions but you will call attention to yourself or your company as an expert in the field in which you operate.

This article will discuss five content marketing vehicles you can use to drive some serious business.

#1: E-Books

These take some time and effort, but when done well can really boost your reputation in the marketplace. I use these to position myself as an expert copywriter and some of my e-book topics include:

  • How to create killer web copy
  • How to develop a great brochure
  • How to build and deploy effective email marketing.

My goal is always to provide real value and actionable content to prospects. The idea is simple, while some of my readers will develop their own web copy, brochures or emails, the majority will see me as the go-to expert and choose to hire me when their company needs this type of marketing material.

The trick is to discover what sort of information your prospect base is interested in and then to create content around those topics. E-Books are often used as list-bait, a way of getting prospects to provide you with an email address you can then use to stay in touch. This leads directly into the next content marketing approach.

#2: Email Newsletters

Nurturing prospects with regular email communications is a powerful long-term sales tool. It is also a fantastic approach to content marketing.

Leveraging topics your consumer base is interested in and sending out messages your list expects can lead to increased and steady business over time.

My target market tends to be marketing managers or business owners responsible for their company’s advertising and marketing. So, my email series sends specific messages about various aspects of marketing.

Some of my topics include:

  • How to Track Marketing Results
  • Why Most Marketing Fails… and How Yours Can Succeed, Writing to Communicate
  • and 48 other email messages I developed.

If you send out actionable information that adds value to your prospective customers’ business or professional lives, you’ll see great results.

#3: Blogging

Nowadays, almost every organization has a blog – from private businesses to newspapers through government departments. They all have some form of a weblog providing information to the public.

It’s up to the blog writer to provide content that will cause people to visit the site more than once and eventually buy a product or service from their organization. Blogs offer the added benefit of providing a forum where people can interact with your company.

They can ask questions, offer opinions and get feedback on ideas. It’s a great way to make personal connections with prospective clients.

One of the issues I see quite often in this medium is content that focuses on topics that hold little interest to the target audience. It’s important to use your blog like you would with email marketing. You’ve got to provide concrete value to readers or there’s little point in putting in all the effort or spending money on content creation.

Blogging is more valuable when it’s done regularly so it’s a good idea to post consistently. This encourages people to return and check for new content.

Creating an editorial calendar with all of your blog ideas is a good way to stay on track. Simply make a note every time you think of an idea or come across an interesting topic for posts – then set a specific schedule for each post and stick to it!

#4: Webinars and Video

A great way to personalize your messages is to appear in video or offer educational webinars on a specific topic. For example, I might offer a webinar on improving email marketing conversion rates.

Webinars can be recorded and offered for free or as an exchange for contact information – providing you with ongoing ROI over time. It also offers information your consumer base will appreciate having access to.

You can also provide live webinars that include Q&A sessions to really increase the interactive nature of your lesson.

Videos also offer a great way to position yourself as a thought leader. The truth is, people like doing business with people they know or at least recognize. If you offer solid information and present yourself professionally, you’ll have a great chance to increase contacts, leads and sales.

#5: Case Studies

They’re a creative way to show how you helped a company overcome a specific issue or challenge. Case studies should focus on common challenges faced by companies operating in your target demographic so prospects can relate to the material. In detail, a case study will outline the initial issue faced by a company and then focus on how you analyzed it, figured out a solution, implemented the solution and the end results.

Case studies show precisely how you can help prospects solve their own problems. They are a fantastic way of highlighting your skill set as well as the products or services you provide. It takes imagination out of the equation for prospective clients and helps them understand exactly why you’ll be an asset to their organization.

When developing your content marketing, it’s vital to remember you aren’t going for the hard-sell. You want to show how you’re an expert in your field and let the prospect conclude you’re the right choice for them. This isn’t your average marketing approach but can lead to superior business results.

The articles is prepared by Brian Birnbaum

5 Sure-Fire Ways to Boost Your Web Copywriting Response Rate

Developing reader-friendly web copywriting isn’t easy. People have little patience when it comes to reading content online. They want answers and they want them now. The problem for us folks creating online content is it’s impossible to convince a prospect to choose our product or service in the time it takes for them to lose interest.

So what can we web copywriters do to keep people reading until we’ve shown them our offering is the one they should choose?

I’ve put together a few tricks of the trade learned over many years and many successful websites. By following the techniques in this article, you’ll have a chance to grab and hold your prospect’s attention and improve your response rate dramatically.

  1. Write Conversationally To Connect with Readers – The biggest mistake I see novice copywriters make (and experienced ones too!) is using long sentences, complicated words and jargon. No matter who your target audience is, you should use simple, short sentences. By writing simply, you make it easy for the reader to understand you. You want people to focus on WHAT you’re saying, not HOW you’re saying it. A rule of thumb I use is – if you have to read a sentence more than once to understand it, rewrite it. This technique alone will boost your response rate.
  2. Use Headlines to Grab Attention – Advertising great David Ogilvy said five times more people read a headline than body copy. So you better be sure your headline works hard to capture interest and get people to continue reading. Many web pages waste a golden opportunity by using a weak, lazy headline that offers nothing to the visitor. Give people a reason to stay on your site. Give yourself the chance to turn them into a customer.
    Some techniques to improve your headline writing technique include:

    • Promise a benefit: “Get White Teeth in 15 Minutes or less”
    • Ask a question: Want to Double Your Income in 6 months?
    • Include words such as: new, announcing, introducing
    • Promise useful information: Avoid Making This Major Real Estate Mistake
  3. Write Directly to Your Reader – One of the best techniques for helping a reader focus is by writing directly to them. Write as if you’re speaking to them, the same way as I’m doing in this article. Use words like ‘you’ and ‘your’ instead of ‘they’ and ‘their’. Famous copywriter Robert W. Bly describes a great technique. He says to imagine you’re across the desk from a friend and you’re describing the product or service to them, how it will help, why they should use it etc. I personally believe this to be a fantastic approach that will help you connect with readers and avoid sounding like a corporate robot.
  4. Ignore Yourself – Don’t talk about yourself, nobody cares. Sorry. Improve your web copywriting by focusing completely on the needs, wants or problems of the reader and ONLY THEN explain exactly why your product or service is the perfect solution. Show that you understand why they’ve come to your site in the first place. They are looking for something specific. If you can figure out what that is and address it in your copy, your response rate will blow up.
  5. Write About What’s Important to the Prospect – This is not necessarily a copywriting tip. But it is a way of ensuring you’ll maximize your response. You might love a certain feature or benefit of your offering. You think it’s amazing and sets you apart from your competitors. But what if the prospect doesn’t care? You better be sure that whatever it is you’re focusing on is what the prospect is interested in. This is standard in sales. And really, copywriters are just salespeople behind a keyboard. Discover exactly what drives interest in your product or service and I promise your copywriting will benefit.

As I’ve already mentioned, web copywriting is really about connecting with the reader as quickly as possible. Try to remember that a site visitor has come to you for a reason, it’s up to you to figure out why, and then explain why they’ve made the right choice. Review your copy and make sure it’s reader-focused and you’ll have a much better chance of creating a genuine relationship with your prospects.

This article is prepared for Rebel Trail by Brian Birnbaum.