What to Expect for Web Design Companies in 2019

2019 will be an exciting year for the Toronto Web Development industry. There are so many innovative functions and tools coming this year that you will immediately want to redesign your existing website to incorporate all that 2019 will have to offer. So let’s take a look at what will power your website project this year.

The mobile website development market will continue to gain ground this year, which is good news for any website that features a responsive design. If your website design is not responsive, then you can expect a significant slide in your Google page rankings. In 2018, the mobile website viewing audience surpassed its desktop counterpart, and Google started to reward mobile-friendly websites with higher placement in the search engine rankings. Now more than ever, you need to have mobile compliance with your Toronto website development project- it will be the single greatest contributor to achieving top results with the search engines.

The mobile-first website development in Toronto will usher in a new style of design that is already starting to dominate the market. That trend is single-page website design where the majority of a website’s content is on a single long-scrolling page. This is to accommodate the mobile device with less clicking and more scrolling. The long-scrolling web page offers a number of new design features such as parallax design where dynamic content scrolls over static imagery creating a subtle yet interactive effect.

We also expect to see full-screen video start to dominate the Toronto website development market. Already many dynamic websites are starting to use full-screen video as either a background or in place of the typical slide show that so many homepages use. Video is naturally more engaging than static imagery and is a natural fit for your website development project.

You’ll see more micro animations on Toronto website development projects this year. These are small animations that make content and transitions more engaging to the user. The key is to not overuse these animations as you don’t want your website development project to start to look like a pinball game. Tasteful use of these micro animations can add a very smooth effect to the overall website interface.

On the not-so-good side, we can only expect website security to be continually tested by those who would seek to exploit it. website and data security was all over the news in 2018 with a new hack reported on a weekly basis. All Toronto website owners should be constantly testing their websites for vulnerabilities, and should all be using SSL security. If your website doesn’t start with ‘https’ then you may be looking at a security problem this year. Talk to your website developer to ensure 2019 attracts more visitors and not more hackers.

 

Web Design Companies in 2018 – A Review

As 2018 comes to a close it is timely to look back at the year and contemplate the trends and technologies that dominated the web design company landscape.  It is this reflection that may give us a glimpse into what 2019 has in store, and what new trends may be worth investing for your Toronto web development project in the new year.

Website security was continually at the top of the news cycle with major data breaches reported by almost every industry sector. From Facebook to FedEx, it appeared that no one’s data was safe as countless companies admitted to lapses in cybersecurity. It is for this reason that Rebel Trail doubled its investments in securing our client’s data at both the local and Toronto datacenter levels and is committed to being on the forefront of Toronto website development security.

Speaking of security, is your website SSL compliant? When you visit it in a browser, is there a little lock icon beside the URL? If not, this is the year that Google started to penalize sites that won’t offer this extra layer of protection. It’s actually quite easy to get this certification for your Toronto web design project, and usually just a matter of requesting it from your hosting provider. If you’re unsure about the process, just give us a call and we’ll walk you through it.

The mobile market continued to gain ground and in 2018 has surpassed the desktop computer as the largest website viewing market. This means that more people will be viewing your website on their phone, than on a desktop computer. So, if your website isn’t mobile compliant, you’re likely going to be penalized with your search engine rankings. Luckily, every website produced from our studios is fully responsive – meaning that the website design will reformat itself for the small and large screen alike. Google is known to give websites with a responsive design a bit of a boost in their rankings.  If you are contemplating a redesign of your Toronto website in the next year, be sure to plan for a responsive website counterpart.

Social media stats climbed even higher this year, even with the controversy surrounding Facebook and your personal data. Every solid Toronto website development project includes a social media plan that outlines the need to keep content current and pushed to multiple platforms. A good website content management system will allow you to easily push new content to all of your social media sites with the click of a button. If you’re still manually updating Facebook, Twitter, Instagram, and LinkedIn you should look at an upgrade to your content management system. In 2018 you should input once and output to multiple platforms.